Troon’s management approach is centered upon creating extraordinary guest and member experiences by delivering superior service, amenities and playing surfaces. In order to consistently achieve these results and maximize success for each client, we’re dedicated to hiring and training quality associates, implementing our proprietary Troon Operating Standards and providing an unparalleled depth of expertise from our experienced team of corporate resources.
Our commitment to achieving agronomic excellence, by utilizing and improving upon proven techniques, enables us to create the most celebrated playing surfaces in the world. Course conditioning is an ongoing effort, focused on achieving an optimal visual appearance, while maintaining excellent turf health. Troon's proprietary scientific approach to agronomy encourages the use of organic, nature-friendly compounds and prudent chemical use to achieve these goals at the most reasonable cost. We continue to refine our agronomic practices to ensure that our team produces a product that is fiscally responsible, operationally sustainable and appealing to golfers, all in a way that efficiently conforms to the financial framework of our clients.
Food & Beverage
The Company’s philosophy regarding food and beverage consists of customizing each dining experience, commensurate with the personalized culture at each individual club – be it private, resort or daily fee. Our proprietary Food & Beverage Standards ensure that Troon’s high level of quality remains consistent and our formula for success includes extensive corporate support through delivering superior service and training, diverse menu selections, stringent cost controls, proven programs and innovative special events.
Membership Sales & Marketing
When partnering with private clubs, our team encourages a collaborative environment focused on a balanced scorecard approach, consisting of our four pillars of success: Member Satisfaction, Associate Satisfaction, Owner Satisfaction and Financial Performance. Innovative solutions are created through working with the owner, board, committees and/or staff at each location to translate the club’s strategic objectives into quantifiable performance measures. No longer is our partner a standalone club in its marketplace; instead, the club stands out on its own merits within a distinct collection of Troon managed clubs around the globe, immediately becoming a valuable part of a stronger whole. This dynamic approach provides a solid foundation, which leads to sustainable long term success.
Daily Fee & Resort Sales & Marketing
Key components of profitability for our daily fee and resort facilities consist of innovative and sophisticated sales and marketing strategies, combined with proven programs and the global power of the Troon brand, which is promoted as much or as little as each facility desires. Key services include strategic planning, proactive sales, revenue management, dynamic pricing, recruitment, training, digital media and search engine marketing, to name a few. Troon consistently outperforms the industry in all major metrics – rounds, revenue, average rate and the like. This is a testament to our sales-oriented culture, which is strategically focused on helping our clients capture greater market share and grow their business.
Troon provides comprehensive human resources for all of its employees, without the use of third-party consultants or an employee leasing company, which can commonly add costs to the operation. The collective experience of our more than 11,000 employees worldwide is unparalleled in the industry, allowing our scale to ensure the most competitive and comprehensive benefits platform for our clients. We ensure that all employees are recruited, hired and trained utilizing the most professional processes in the business, based on a continuing focus on the importance of our people and their direct relationship to the success of each club.
Longstanding vendor relationships ensure our clients enjoy access to a procurement network of preferred brands, suppliers, distributors, service providers and industry professionals. The portfolio’s buying power is leveraged to negotiate best in market terms, service and pricing for our valued clients on items such as maintenance equipment, golf cars, merchandise and food & beverage supplies. Collectively, we save our clients millions of dollars each year through the savings achieved as a result of participating in this voluntary program.
Finance & Accounting
We provide operational oversight and expertise, offering centralized coordination of accounting, payroll and financial reporting, creating important efficiencies for our owners without the use of third parties or consultants. Weekly, monthly, quarterly and annual reports are provided to our clients, ensuring that important operational decisions are being made based on current information, not by solely looking in the rear view mirror for answers. Troon is constantly forecasting and analyzing the operational performances of our clubs to ensure we are doing everything in our power to achieve each owner's financial goals in a proactive manner.
Design & Development
Since the company’s inception, we have been involved in the development and/or redesign of more than 100 golf courses and clubhouses. Throughout every phase of design, development and construction, Troon has the capability and expertise to assist owners by working directly with golf course designers, clubhouse architects and all other professionals involved in the development process. From the initial design stage through the final sign-off on each component, our team’s involvement includes extensive budget planning and analysis, implementation of cost controls and frequent reviews of building plans. The end result is a club designed and constructed bearing in mind the client’s ultimate objectives.
Troon managed clubs receive the economic and service benefits of the industry’s only dedicated in-house risk management team. We seek out the most appropriate and competitive insurance coverages, while ensuring the implementation of each policy, all in order to minimize risks for our owners. These services typically represent a significant savings on insurance premiums, which is realized by the clubs, while at the same time providing broader and deeper coverages.
Our Information Technology Team is involved in the evaluation, design and installation of complete information technology systems for all managed operations. The team evaluates each club’s technology needs and makes recommendations for optimum system efficiency. Our national account purchasing arrangements with hardware and software suppliers enhance the benefits of procuring these operating systems. The primary objective is to provide each club with the opportunity to become positioned on the cutting edge of modern technology by offering fully integrated property management solutions.
Many times, standalone clubs are left on their own in terms of legal matters, forced to trust their onsite leaders and/or hire expensive external counsel for their expertise. Troon’s management services encompass access to our legal team, which can include the review of documents and contracts to ensure that each club’s best interests are being considered.