Management Services

Management Services

Strategic Solutions

Troon started as one facility in 1990 and has since grown to become the largest professional manager of club operations in the world. Founded by current CEO, Dana Garmany, we have grown our company one client at a time by listening to and understanding the specific opportunities and challenges, then customizing our approach to achieve success. This is accomplished by providing a foundation comprised of the best talent and resources in the industry and cultivating the creativity of our more than 15,000 associates worldwide.


As a professional manager, we do not lease or own the clubs to which we provide services. We have three primary divisions: Troon Golf, which is responsible for the operations of our daily fee and resort facilities; Honours Golf, which is a collection of resort and private clubs strategically located in the Southeast; and Troon Privé, which is charged with operating individually owned and member-owned private clubs. These three divisions are all supported by the more than 150 experienced leaders within each of the following key corporate departments – Golf Operations, Agronomy, Food & Beverage, Sales & Marketing, Human Resources, Procurement, Finance & Accounting, Design & Development, Legal & Risk Management and Information Technologies.


These resources, combined with more than 25 years of experience operating a myriad of private, daily fee and resort operations, give Troon the opportunity to develop the strategies and talent that allow our clients to excel in this competitive industry. We invite you to continue exploring what it means to be a part of the Troon family and learn more about how our team can go to work for you!


Please contact our Troon Business Development Team at 1.888.807.0002 or complete the information request form for more information.

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Services

Golf Operations

Troon’s management approach is centered upon creating extraordinary guest and member experiences by delivering superior service, amenities and playing surfaces. In order to consistently achieve these results and maximize success for each client, we’re dedicated to hiring and training quality associates, implementing our proprietary Troon Operating Standards and providing an unparalleled depth of expertise from our experienced team of corporate resources.

Agronomy

Our commitment to achieving agronomic excellence, by utilizing and improving upon proven techniques, enables us to create the most celebrated playing surfaces in the world. Course conditioning is an ongoing effort, focused on achieving an optimal visual appearance, while maintaining excellent turf health. Troon's proprietary scientific approach to agronomy encourages the use of organic, nature-friendly compounds and prudent chemical use to achieve these goals at the most reasonable cost. We continue to refine our agronomic practices to ensure that our team produces a product that is fiscally responsible, operationally sustainable and appealing to golfers, all in a way that efficiently conforms to the financial framework of our clients.

Food & Beverage

The Company’s philosophy regarding food and beverage consists of customizing each dining experience, commensurate with the personalized culture at each individual club – be it private, resort or daily fee. Our proprietary Food & Beverage Standards ensure that Troon’s high level of quality remains consistent and our formula for success includes extensive corporate support through delivering superior service and training, diverse menu selections, stringent cost controls, proven programs and innovative special events.

Membership Sales & Marketing

When partnering with private clubs, our team encourages a collaborative environment focused on a balanced scorecard approach, consisting of our four pillars of success: Member Satisfaction, Associate Satisfaction, Owner Satisfaction and Financial Performance. Innovative solutions are created through working with the owner, board, committees and/or staff at each location to translate the club’s strategic objectives into quantifiable performance measures. No longer is our partner a standalone club in its marketplace; instead, the club stands out on its own merits within a distinct collection of Troon managed clubs around the globe, immediately becoming a valuable part of a stronger whole. This dynamic approach provides a solid foundation, which leads to sustainable long term success.

Daily Fee & Resort Sales & Marketing

Key components of profitability for our daily fee and resort facilities consist of innovative and sophisticated sales and marketing strategies, combined with proven programs and the global power of the Troon brand, which is promoted as much or as little as each facility desires. Key services include strategic planning, proactive sales, revenue management, dynamic pricing, recruitment, training, digital media and search engine marketing, to name a few. Troon consistently outperforms the industry in all major metrics – rounds, revenue, average rate and the like. This is a testament to our sales-oriented culture, which is strategically focused on helping our clients capture greater market share and grow their business.

Human Rescources

Troon provides comprehensive human resources for all of its employees, without the use of third-party consultants or an employee leasing company, which can commonly add costs to the operation. The collective experience of our more than 11,000 employees worldwide is unparalleled in the industry, allowing our scale to ensure the most competitive and comprehensive benefits platform for our clients. We ensure that all employees are recruited, hired and trained utilizing the most professional processes in the business, based on a continuing focus on the importance of our people and their direct relationship to the success of each club.

Procurement

Longstanding vendor relationships ensure our clients enjoy access to a procurement network of preferred brands, suppliers, distributors, service providers and industry professionals. The portfolio’s buying power is leveraged to negotiate best in market terms, service and pricing for our valued clients on items such as maintenance equipment, golf cars, merchandise and food & beverage supplies. Collectively, we save our clients millions of dollars each year through the savings achieved as a result of participating in this voluntary program.

Finance & Accounting

We provide operational oversight and expertise, offering centralized coordination of accounting, payroll and financial reporting, creating important efficiencies for our owners without the use of third parties or consultants. Weekly, monthly, quarterly and annual reports are provided to our clients, ensuring that important operational decisions are being made based on current information, not by solely looking in the rear view mirror for answers. Troon is constantly forecasting and analyzing the operational performances of our clubs to ensure we are doing everything in our power to achieve each owner's financial goals in a proactive manner.

Design & Development

Since the company’s inception, we have been involved in the development and/or redesign of more than 100 golf courses and clubhouses. Throughout every phase of design, development and construction, Troon has the capability and expertise to assist owners by working directly with golf course designers, clubhouse architects and all other professionals involved in the development process. From the initial design stage through the final sign-off on each component, our team’s involvement includes extensive budget planning and analysis, implementation of cost controls and frequent reviews of building plans. The end result is a club designed and constructed bearing in mind the client’s ultimate objectives.

Risk Manegement

Troon managed clubs receive the economic and service benefits of the industry’s only dedicated in-house risk management team. We seek out the most appropriate and competitive insurance coverages, while ensuring the implementation of each policy, all in order to minimize risks for our owners. These services typically represent a significant savings on insurance premiums, which is realized by the clubs, while at the same time providing broader and deeper coverages.

Information Technology

Our Information Technology Team is involved in the evaluation, design and installation of complete information technology systems for all managed operations. The team evaluates each club’s technology needs and makes recommendations for optimum system efficiency. Our national account purchasing arrangements with hardware and software suppliers enhance the benefits of procuring these operating systems. The primary objective is to provide each club with the opportunity to become positioned on the cutting edge of modern technology by offering fully integrated property management solutions.

Legal

Many times, standalone clubs are left on their own in terms of legal matters, forced to trust their onsite leaders and/or hire expensive external counsel for their expertise. Troon’s management services encompass access to our legal team, which can include the review of documents and contracts to ensure that each club’s best interests are being considered.

Management Myths

We understand the questions and concerns that can be associated with third party management. Many times these concerns center around inaccuracies as to what operating as a Troon managed club actually means. We have outlined the most frequently addressed concerns below and welcome an opportunity to answer additional questions you may have regarding our services.
 

Domination Myth -

"Troon is going to come in and run things the way they want to."

TRUTH- We are not an owner or lessee. We are agents of the owner, membership or board of directors. We are similar to a standalone general manager, only on a larger platform with greater resources. We find ways to do what your club wants to do, just more effectively and efficiently.
 

Brand Myth -

"Troon is going to put their brand everywhere and we are going to lose our club's identity."

TRUTH - Your club can choose to use our brand as much or as little as you wish.  We just believe that it's nice to have a choice.
 

Employee Myth -

"Troon is going to come in and fire all the staff."

TRUTH - It's not our intention to fire anyone. We want and need leaders at every level of the organization. Those who are excited about quality, professionalism, career opportunities and accountability, typically do very well. Top performers perceive accountability as a positive and thrive within our organization.
 

Cost Myth -

"Troon is too expensive."

TRUTH - The fact of the matter is we are cost neutral in nearly all of our contracts when you consider cost savings in benefits, insurance, procurement, operational efficiencies and associate retention, before revenues are even considered. Troon's ability to consistently grow over the past 25+ years is a testament to being able to deliver financial results to our clients and show value for our fees. Plus, our contract renewal rate consistently averages around 93% each year.
 

Too Big Myth -

"Troon is so big, we are going to get lost in the system and not receive personalized attention."

TRUTH - The idea that a smaller company with fewer resources gives better and more individualized attention is contradictory.  With more than 150 corporate resources, the simple fact is that our scale is such that we can devote more diversified resources, not less.
 

Failure Myth -

"We have failed in some way because we are considering outside management."
TRUTH - Organizations have relied on outside expertise for decades to manage areas of their business in which they do not have a core competency. The most progressive and successful clubs in the country have realized this and have sought objective, third party management services. There is no shame in being open to innovation.

Please contact our Troon Business Development Team at 1.888.807.0002 or complete the information request form for more information. 

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How We Help



Meet Our Team

Troon’s Business Development team possesses a diverse background, decades of experience within the industry and Company, as well as the ability to completely and concisely discuss with you the benefits of partnering with Troon. We specialize in analyzing and developing opportunities, with a focus on providing you with the right solution for your particular situation. We work to create relationships with potential clients, allowing you to learn about the services we provide in a professional and non-pressured approach. With that comes passion in providing you with resources and programs that enhance the experience for guests and members alike, while delivering an improved and more sustainable future. We look forward to talking with you and learning more about how we can help your club.

Scott Van Newkirk

Executive Vice President, Global Development Officer

Jim McLaughlin

Senior Vice President, Business Development

Tom Enders

Vice President, Business Development

Greg Leisher

Vice President, Business Development

Don Shirey

Vice President, Business Development

Other Team Members

Ted Elliott - Analyst, Business Development
A.J. Hrushka - Manager, Business Development
Jessica Zimmerman - Executive Assistant, Business Development & Legal