TROON GOLF CONTINUES TO SPEARHEAD CUSTOMER LOYALTY WITH ENHANCEMENTS TO TROON REWARDS

Posted on January 29, 2004

Partnership with Callaway Golf Allows Members to Redeem Points For Golf Products

Scottsdale, Ariz. - Troon Golf,® the world leader in luxury golf management, development, and marketing, has further distinguished Troon Rewards by partnering with Callaway Golf® to offer its customers the best frequency program in the industry. Troon Golf is excited to enhance the program's current benefits by allowing members to redeem points for Callaway Golf products.

Each purchase allows members to earn points now redeemable for a variety of Callaway Golf products including HX® Tour golf balls, the Odyssey White Hot® 2-Ball Putter, Great Big Bertha® Drivers and Fairway Woods, as well as X-16™ irons. Members are able to accumulate points and select products according to their individual equipment needs.

In addition, Troon Rewards members work toward earning Silver (10%), Gold (15%), and Platinum (20%) discount levels on their individual green fee and merchandise purchases. Through membership in Troon Rewards, members continue to earn free rounds of golf for every 750 points earned. Additional benefits include special offers, invitations to exclusive events, as well as regular monthly e-mail announcements and informative Troon Golf news.

Membership to Troon Rewards is complimentary and during 2004 new members to the program will receive a Callaway Golf Big Bertha® two-ball pack when they sign up by visiting a participating Troon Golf shop. Troon Rewards members can review their account status, redeem Callaway Golf products, and update their profile online through www.troongolf.com

"Our partnership with Callaway Golf continues to enhance Troon Rewards by offering recognizable benefits to our loyal customer base," said Troon Golf President and Chief Operating Officer, Hud Hinton. "Troon Rewards is an innovation that adds value and excitement, and extends our appreciation to our most frequent customers."

Headquartered in Scottsdale, Arizona, Troon Golf manages operations at more than 140 courses located in 23 states and 12 countries. Additionally, 28 Troon Golf facilities enjoy a Top 100 ranking by national or international publications. Troon Golf properties include The Westin Turnberry Resort, Ayrshire, Scotland; Estrella Mountain Ranch Golf Club, Goodyear, Ariz.; The Crosby Club, San Diego, Calif.; The Palmer Course at La Cantera, San Antonio, Texas; D'Andrea Golf Club, Sparks, Nev.; Brookwater Golf Club, Queensland, Australia; and Denarau Golf & Racquet Club, Nadi, Fiji.Scottsdale, Ariz. - Troon Golf,® the world leader in luxury golf management, development, and marketing, has further distinguished Troon Rewards by partnering with Callaway Golf® to offer its customers the best frequency program in the industry. Troon Golf is excited to enhance the program's current benefits by allowing members to redeem points for Callaway Golf products.

Each purchase allows members to earn points now redeemable for a variety of Callaway Golf products including HX® Tour golf balls, the Odyssey White Hot® 2-Ball Putter, Great Big Bertha® Drivers and Fairway Woods, as well as X-16™ irons. Members are able to accumulate points and select products according to their individual equipment needs.

In addition, Troon Rewards members work toward earning Silver (10%), Gold (15%), and Platinum (20%) discount levels on their individual green fee and merchandise purchases. Through membership in Troon Rewards, members continue to earn free rounds of golf for every 750 points earned. Additional benefits include special offers, invitations to exclusive events, as well as regular monthly e-mail announcements and informative Troon Golf news.

Membership to Troon Rewards is complimentary and during 2004 new members to the program will receive a Callaway Golf Big Bertha® two-ball pack when they sign up by visiting a participating Troon Golf shop. Troon Rewards members can review their account status, redeem Callaway Golf products, and update their profile online through www.troongolf.com

"Our partnership with Callaway Golf continues to enhance Troon Rewards by offering recognizable benefits to our loyal customer base," said Troon Golf President and Chief Operating Officer, Hud Hinton. "Troon Rewards is an innovation that adds value and excitement, and extends our appreciation to our most frequent customers."

Headquartered in Scottsdale, Arizona, Troon Golf manages operations at more than 140 courses located in 23 states and 12 countries. Additionally, 28 Troon Golf facilities enjoy a Top 100 ranking by national or international publications. Troon Golf properties include The Westin Turnberry Resort, Ayrshire, Scotland; Estrella Mountain Ranch Golf Club, Goodyear, Ariz.; The Crosby Club, San Diego, Calif.; The Palmer Course at La Cantera, San Antonio, Texas; D'Andrea Golf Club, Sparks, Nev.; Brookwater Golf Club, Queensland, Australia; and Denarau Golf & Racquet Club, Nadi, Fiji.
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