TROON GOLF EARNS GOLF INC. AWARD FOR MARKETING EXCELLENCE

Posted on April 13, 2004

Company Publication Recognized for Best Large Collateral Materials

Scottsdale, AZ — With the conviction that a solid marketing effort is critical to the success and profitability of each and every golf facility, Crittenden's Golf Inc. announced its inaugural Marketing Excellence Awards. Handing out honors at its recent annual conference and show in Las Vegas, NV, Golf Inc. recognized the best efforts over the past year in marketing and promoting golf courses and golf-related companies.

Troon Golf®, the world leader in luxury golf development, management, and marketing, garnered the top prize in the category of Large Collateral Materials; and was a nominee in the print advertising category.

The award winning entry, a handsomely bound 9" x 12.5" booklet titled Experience Troon Golf, presents the company to potential clients and partners. The elegant graphics and text introduce the associates who drive the Troon Golf mission to create "extraordinary experiences at the greatest golf properties in the world by providing superior service, amenities and playing surfaces." Exquisite color photography of many of the heralded Troon Golf properties augments descriptions of the Troon Golf philosophy and proprietary management plan that connects each operational area to the overall mission — from Agronomy to Food and Beverage; Design and Development to Sales and Marketing.

"We developed this marketing tool to illuminate the power of the Troon Golf brand, and reflect the creativity and energy of our people in a culture of enthusiasm, excellence and innovation," states Troon Golf founder and Chairman Dana Garmany. "We appreciate the recognition and award from Crittenden and Golf Inc. for our effort in this area."

Headquartered in Scottsdale, Arizona, Troon GolfŇ manages operations at more than 140 clubs located in 25 states and 11 countries. Additionally, 28 Troon Golf facilities enjoy a Top 100 ranking by national or international publications. Troon Golf properties include The Westin Turnberry Resort, Ayrshire, Scotland; Whirlwind® Golf Club at Wildhorse Pass, Gila River (Phoenix), Ariz.; Whitetail Club, McCall, Idaho; Horseshoe Bay Golf Club, Egg Harbor, Wis.; The Revere Golf Club, Las Vegas, Nev.; Brookwater Golf Club, Queensland, Australia; and One & Only Palmilla, Los Cabos, Mexico.Scottsdale, AZ — With the conviction that a solid marketing effort is critical to the success and profitability of each and every golf facility, Crittenden's Golf Inc. announced its inaugural Marketing Excellence Awards. Handing out honors at its recent annual conference and show in Las Vegas, NV, Golf Inc. recognized the best efforts over the past year in marketing and promoting golf courses and golf-related companies.

Troon Golf®, the world leader in luxury golf development, management, and marketing, garnered the top prize in the category of Large Collateral Materials; and was a nominee in the print advertising category.

The award winning entry, a handsomely bound 9" x 12.5" booklet titled Experience Troon Golf, presents the company to potential clients and partners. The elegant graphics and text introduce the associates who drive the Troon Golf mission to create "extraordinary experiences at the greatest golf properties in the world by providing superior service, amenities and playing surfaces." Exquisite color photography of many of the heralded Troon Golf properties augments descriptions of the Troon Golf philosophy and proprietary management plan that connects each operational area to the overall mission — from Agronomy to Food and Beverage; Design and Development to Sales and Marketing.

"We developed this marketing tool to illuminate the power of the Troon Golf brand, and reflect the creativity and energy of our people in a culture of enthusiasm, excellence and innovation," states Troon Golf founder and Chairman Dana Garmany. "We appreciate the recognition and award from Crittenden and Golf Inc. for our effort in this area."

Headquartered in Scottsdale, Arizona, Troon GolfŇ manages operations at more than 140 clubs located in 25 states and 11 countries. Additionally, 28 Troon Golf facilities enjoy a Top 100 ranking by national or international publications. Troon Golf properties include The Westin Turnberry Resort, Ayrshire, Scotland; Whirlwind® Golf Club at Wildhorse Pass, Gila River (Phoenix), Ariz.; Whitetail Club, McCall, Idaho; Horseshoe Bay Golf Club, Egg Harbor, Wis.; The Revere Golf Club, Las Vegas, Nev.; Brookwater Golf Club, Queensland, Australia; and One & Only Palmilla, Los Cabos, Mexico.
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