TROON GOLF SELECTS LRA WORLDWIDE TO ENHANCE CUSTOMER LOYALTY AND QUALITY

Posted on April 22, 2003

Company Committed to Providing Superior Product, Service and Operating Results

SCOTTSDALE, Arizona/HORSHAM, Pennsylvania, February 10, 2003 - Troon Golf,® the world's preeminent high-end golf management, development and marketing company, has retained LRA Worldwide to design and implement a global quality and brand assurance program.

Troon Golf is well known for creating extraordinary experiences at some of the greatest golf properties in the world by providing superior service, amenities and playing surfaces. To maintain this focus on excellence, Troon Golf recruits outstanding individuals and continually provides them with the training, feedback, resources and support necessary to succeed. "We have a strong culture at Troon Golf. It's a culture of hard work, attention to detail, exceeding guest expectations, responsiveness to our owners, opportunity for advancement, and the celebration of success," said Hud Hinton, President and Chief Operating Officer of Troon Golf. "Training the ‘Troon Way' means making sure our associates are trained in both the technical delivery of service standards and in the attitudinal dimensions of job performance.

We know that higher levels of employee satisfaction lead directly to satisfied customers. Therefore, we are excited to be partnering with LRA Worldwide in the implementation of our Troon Brand Assurance Program, which we view as a natural extension of Troon's culture of continuous improvement, learning and growth," says John Easterbrook, Troon's Executive Vice President, Operations. "Delivering a quality guest experience that is consistent throughout the Troon network is key to winning and retaining loyal guests. The Brand Assurance Program we have developed with LRA Worldwide will serve to measure and provide timely feedback on the execution and delivery of our product and service."

Remarked Rob Rush, President and CEO of LRA Worldwide, "In a challenging economic environment, consumers will always return to brands they know and trust. We applaud Troon Golf for this ambitious effort to maintain and enhance quality and guest satisfaction, and distinguish them from their competition." At the core of the Brand Assurance Program is a detailed and rigorous mystery shop of the TROON GOLF EXPERIENCEsm, measuring hundreds of Troon brand and quality standards. LRA will assist Troon in developing a Best Practices database and in continually updating and enhancing Troon Golf brand standards and training initiatives.

Headquartered in Scottsdale, Arizona, Troon Golf manages operations at more than 140 clubs located in 25 states and 11 countries. Additionally, 28 Troon Golf facilities enjoy a Top 100 ranking by national or international publications. Troon Golf properties include The Westin Turnberry Resort, Ayrshire, Scotland; Troon North Golf Club, Scottsdale, Ariz.; Whitetail Club, McCall, Idaho; Branson Creek Golf Club, Branson, Mo.; TPC Snoqualmie Ridge, Snoqualmie, Wash.; Brookwater Golf Club, Queensland, Australia; and Palmilla Resort & Golf Club, Los Cabos, Mexico. For more information, visit the company's Web site at www.troongolf.com.

LRA Worldwide is a leading global provider of integrated customer loyalty solutions. The company's products, services, and technology focus on a single business outcome: building and retaining "world-class" levels of customer satisfaction and loyalty. LRA Worldwide's proprietary 5-Star Customer Loyalty SolutionSM drives loyalty by ensuring that the customers' experiences with consistently meet and exceed their expectations. LRA Worldwide focuses on industries and sectors where "hospitality" and "service excellence" are central elements of the brand. Products include customer satisfaction measurement, employee engagement, quality assurance, development of corporate/brand standards and knowledge bases, customer service training and Balanced Scorecards. Operating in over 90 countries, LRA has a broad global reach with regional offices located in the U.S., Europe, Middle East & Africa and the Asia-Pacific regions. For more information, visit the company's Web site at www.lraworldwide.com.SCOTTSDALE, Arizona/HORSHAM, Pennsylvania, February 10, 2003 - Troon Golf,® the world's preeminent high-end golf management, development and marketing company, has retained LRA Worldwide to design and implement a global quality and brand assurance program.

Troon Golf is well known for creating extraordinary experiences at some of the greatest golf properties in the world by providing superior service, amenities and playing surfaces. To maintain this focus on excellence, Troon Golf recruits outstanding individuals and continually provides them with the training, feedback, resources and support necessary to succeed. "We have a strong culture at Troon Golf. It's a culture of hard work, attention to detail, exceeding guest expectations, responsiveness to our owners, opportunity for advancement, and the celebration of success," said Hud Hinton, President and Chief Operating Officer of Troon Golf. "Training the ‘Troon Way' means making sure our associates are trained in both the technical delivery of service standards and in the attitudinal dimensions of job performance.

We know that higher levels of employee satisfaction lead directly to satisfied customers. Therefore, we are excited to be partnering with LRA Worldwide in the implementation of our Troon Brand Assurance Program, which we view as a natural extension of Troon's culture of continuous improvement, learning and growth," says John Easterbrook, Troon's Executive Vice President, Operations. "Delivering a quality guest experience that is consistent throughout the Troon network is key to winning and retaining loyal guests. The Brand Assurance Program we have developed with LRA Worldwide will serve to measure and provide timely feedback on the execution and delivery of our product and service."

Remarked Rob Rush, President and CEO of LRA Worldwide, "In a challenging economic environment, consumers will always return to brands they know and trust. We applaud Troon Golf for this ambitious effort to maintain and enhance quality and guest satisfaction, and distinguish them from their competition." At the core of the Brand Assurance Program is a detailed and rigorous mystery shop of the TROON GOLF EXPERIENCEsm, measuring hundreds of Troon brand and quality standards. LRA will assist Troon in developing a Best Practices database and in continually updating and enhancing Troon Golf brand standards and training initiatives.

Headquartered in Scottsdale, Arizona, Troon Golf manages operations at more than 140 clubs located in 25 states and 11 countries. Additionally, 28 Troon Golf facilities enjoy a Top 100 ranking by national or international publications. Troon Golf properties include The Westin Turnberry Resort, Ayrshire, Scotland; Troon North Golf Club, Scottsdale, Ariz.; Whitetail Club, McCall, Idaho; Branson Creek Golf Club, Branson, Mo.; TPC Snoqualmie Ridge, Snoqualmie, Wash.; Brookwater Golf Club, Queensland, Australia; and Palmilla Resort & Golf Club, Los Cabos, Mexico. For more information, visit the company's Web site at www.troongolf.com.

LRA Worldwide is a leading global provider of integrated customer loyalty solutions. The company's products, services, and technology focus on a single business outcome: building and retaining "world-class" levels of customer satisfaction and loyalty. LRA Worldwide's proprietary 5-Star Customer Loyalty SolutionSM drives loyalty by ensuring that the customers' experiences with consistently meet and exceed their expectations. LRA Worldwide focuses on industries and sectors where "hospitality" and "service excellence" are central elements of the brand. Products include customer satisfaction measurement, employee engagement, quality assurance, development of corporate/brand standards and knowledge bases, customer service training and Balanced Scorecards. Operating in over 90 countries, LRA has a broad global reach with regional offices located in the U.S., Europe, Middle East & Africa and the Asia-Pacific regions. For more information, visit the company's Web site at www.lraworldwide.com.
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