By. Tom Enders, Senior Vice President, Business Development
Troon’s Business Development Team is contacted by all types of Club Owners who have the desire to learn more about our professional management approach. In particular, Member-Owned Clubs are reaching out more than ever, searching for innovative and sustainable solutions to club management. The status quo of doing things the same way they’ve always been done isn’t working any longer.
One of the most common questions we’re asked is regarding our approach and how it works. Our model is predicated on professional management, not buying or leasing clubs like many other multi-course operators in the industry. In the most basic terms, we are a professional organization that provides a successful alternative to the traditional self-managed model, while at the same time, allowing for control of the Club to remain in the hands of the Board and its Members. Our approach is actually quite simple; we support the on-site team with proven systems, processes and best practices that enable the Club and its staff to reach its peak performance on a day-to-day basis, while partnering together with the Board to establish and fulfill the Club’s strategic direction.
Another common topic that comes up during initial conversations is centered around how to get started with investigating the option of professional management and what the ideal process is for Boards to follow. Thanks to our 30+ years of experience supporting hundreds of clubs through this process, we have created the following guide to assist with the journey, customizing it for each individual Club depending on their situation:
I. Confidentiality Phase
*It is critical for both the Club and Troon to adhere to mutual confidentiality to prevent myths from spreading, which can lead to a counterproductive process.
II. Transparency Phase
III. Transition Phase
The purpose of our Business Development Team is to provide guidance to prospective clients, helping them make the best possible decisions for their clubs. We provide factual information and have healthy conversations with people looking to learn more about their options. We absolutely love what we get to do for our life’s work because we have a proven solution that enables clubs to achieve greater success with Troon than they would continuing with the status quo of self-management.