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True Club Solutions

Concierge Marketing Services

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Let True Club Solutions provide “Concierge Marketing Services.” Our hospitality centric team of marketing, digital, public relations professionals will help you create unique strategies, tactical plans and ultimately execute your with precision – driving results and revenues. Our goals are your goals – whether it is to drive visitation to your destination, engage/attract qualified community/real estate prospects or build your brand/audience, we have a tailored custom approach that delivers proven results.

Services Include:

Facilitate collaborative development of strategic marketing plans

  • Workshops to define the unique differentiator – Why, How, What
  • Define the brand and qualified target audience – Identify/obtain/develop data
  • Develop personas and key messaging, by target
  • Define goals (sales, revenues, brand awareness, leads – real estate/club)

Ongoing Execution/Implementation of comprehensive tactical sales, advertising, public relations plans:

  • Creation of weekly editorial calendar by target/topic/medium
  • Development of targeted media distribution list to include (but not be limited to) regional, national, global news outlets and Troon distribution partners
  • Public relations/media communications (such as news releases, direct pitches, facilitation of FAM trips related to lifestyle and golf); includes copywriting, media distribution/pitches
  • Blogging/Blog posts – includes copywriting and posting
  • Awards, rankings, and ratings strategy

Planning/Execution of Multi-Media Campaigns

  • Print/digital media in lifestyle, golf, industry centric publications
  • Direct mail 2.0 – Traditional postcard with trackable phone number/URL and retargeted online display ads
  • Online text and display pay-per-click ads, utilizing geo-fencing and retargeting.
  • Social media strategy/management/advertising
  • Outreach to targeted bloggers and podcasters
  • Video strategy, copywriting, editing and development
  • Participation in targeted/qualified referral campaigns
  • All media/vendor research, negotiation, buying/tracking, graphic design, and copywriting necessary for final approved campaign


  • Website creation, content creation
  • SEM, Retargeting Strategy
  • Social Media (Facebook, Instagram, YouTube) – Design campaign and facilitate execution

 Public Relations Services

  • Develop/execution of communications plan
  • Press release, media release, media pitch planning and execution
  • Fam trip planning and execution
  • Award/accolade nomination/recruitment
  • Weekly media press clips reporting (detailing outlet, link, and reach)

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