Senior Vice President, Sales & Marketing
Kris Strauss is the Senior Vice President of Sales and Marketing for Troon and is responsible for sales and marketing direction and leadership for Troon and associated Troon brands. Strauss’ responsibly includes leadership of sales strategies, loyalty programs, public relations, promotional activities, digital marketing strategies and social media for Troon. Under his leadership Troon sales and marketing department launched innovative programs such as Troon Junior Club, Troon Women's Golf Month, Troon Sales Professional fundamentals and Troon's digital/video marketing innovations. Kris has over two decades of experience selling and marketing upscale resort, daily fee golf facilities and private clubs. He is a frequent speaker at Golf Inc Conferences and the National Golf Course Owners Association conferences. He was honored with Golf Inc's Marketing Excellence award in 2005 for multi-course marketing campaigns and was recognized by the American Junior Golf Association (AJGA) with their national "Media Leader Award" for 2007. In 2017 Strauss was a featured guest on Golf Channel's Morning Drive related to Troon's Family Golf and other grow the game initiatives.
Strauss’ background with the company also included prior stints as the Troon Corporate Sales and Marketing Manager and facility Director of Sales and Marketing assignments in Troon's Hawaii destinations. Prior to joining Troon, Strauss held the Vice President of Sales and Marketing for another regionally based golf management company. His background also includes experiences at the Southwest Section PGA of America, Scottsdale, Ariz and Gold Canyon Golf Resort.
Originally from Honolulu, Hawaii, Kris graduated with a bachelor of science degree from Arizona State University in recreation management with a travel and tourism focus. He continues to be active in various civic and community service related organizations and currently serves on the Board of Directors for Experience Scottsdale (formerly Scottsdale CVB).