Key components of profitability for our daily fee and resort facilities consist of innovative and sophisticated sales and marketing strategies, combined with proven programs and the global power of the Troon brand, which is promoted as much or as little as each facility desires. Key club management services include strategic planning, proactive sales, revenue management, dynamic pricing, recruitment, training, digital media, search engine marketing and much more. Important details regarding successful sales & marketing strategies are included within our proprietary Sales & Marketing Standards Guide, providing managed facilities with the resources needed to develop customized revenue generation plans. Troon consistently outperforms the industry in all major metrics – rounds, revenue, average rate and the like. This is a testament to our sales-oriented culture, which is strategically focused on helping our clients capture greater market share and grow their business.