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Miriam Finerty

Manager of Marketing & Social Media, Troon International

Lisa Cole and Miriam Finerty

Q: When you were young, what did you want to be when you grew up and please explain if there was a story around that.

A: I have never had a clear cut path nor was I ever set on one particular career or industry. As a young kid I think I went through all the normal professions; teacher, nurse etc.

Q: Who got you into the business of golf and what was your first experience at a golf course/range?

A: Whilst I was in Dubai, I interviewed for a role as a marketing executive for Dubai Marina Yacht Club which was actually a joint role covering Montgomerie Golf Club Dubai. I got the job and inadvertently got into the golf business. I knew nothing about golf or boats to be honest so there was a lot of learning that went on in those early months. I was all ears in our morning meetings, listening to the golf operations team and the superintendents when they would share their updates so I could start to build some understanding of both the logistics and maintenance elements of a golf club. My first experience on the range was with one of the teaching professionals at the club then; we went through some basics and then had a go at hitting some balls. It was quite exciting when I actually hit one!

Q: Was there a female mentor that helped guide you along your current path and was there a piece of advice that helped you along your way?

A: I have had the pleasure of working with some incredible women, during my time at Troon and whilst at other jobs in other industries too. I wouldn’t say I have had a mentor but I have always been lucky to have incredible female peers and colleagues that have supported, nurtured and challenged me. For me this is way more valuable than one mentor; having input and guidance from a variety of women in different roles and at different stages of their careers has been instrumental to my development.

Q: How long have you worked for Troon and what has been your career progression; what do you love most about your job?

A: I have been at Troon for nearly 5 years, but it feels like yesterday that I started out in our Dubai HQ. There’s two things that make me love going to work each day; our Troon International team are an incredible bunch of talented industry professionals that I learn from every day but there is always an element of fun. And working with so many different associates from different parts of the world makes every day totally unique and there’s always a learning!

Q: What do you do in your daily job or life to inspire other women or minorities to get them interested in the game of golf or into the golf business as a career? 

A: I hope I am as supportive to all of our female associates as I have been supported in my jobs. It’s something I always try to keep at the forefront and I want to uplift and showcase the talented women we have around the world of Troon. I am always on the look-out for what our facilities are doing to grow the game so I can showcase across our social channels and hopefully help in engaging the next generation of female golfers.

Pictured: Lisa Cole (right) & Miriam Finerty (left)

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