Best Practice: Offer Several Weekly Clinics

Posted on October 13, 2015

How it works...

Here at Troon North Golf Club we look to offer multiple weekly clinics for all skill levels to attend. What we love about clinics is the atmosphere they provide. Clinics help remove the intimidation factor that one-on-one instruction sometimes provides, and allows attendees to make new friends and enjoy the comfortable learning environment. Throughout the course of the week we will offer four clinics: one for women, one for youth, one for advanced level players and another focused on on-course play. Our attendance numbers continue to grow as we offer this aggressive schedule October-May.

How it has helped my business...

As mentioned, we offer weekly clinics during our peak months, October-May and we see anywhere between 10-20 students per-clinic. We charge between $25 (standard clinic) to $65 (on-course) clinic. Monthly, these clinics alone drive anywhere between $5,000-$10,000 which doesn't include the use of our food and beverage operation (approximately 20% of our clinic students use) as well as new individual student lesson revenue. The participant makeup for these clinics have been roughly 40% women, 40% youth and 30% men and they have been so successful that we are continuing to look at offering even more clinics as it serves as a wonderful platform to engage new and advanced golfers!

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