Scottsdale, Ariz. (July 1, 2019) – Troon®, the leader in club management, development, and marketing, has named Matt Hurley president of its Honours Golf Division, while Honours Golf Founder and current CEO, Bob Barrett will move to Troon’s board of directors as vice chairman.
In his 22 years with Troon, Hurley has served as a general manager for various clubs, earning the company’s “General Manager of the Year” award in 2005. Also in 2005, Hurley was promoted to area managing director, and in 2010 to vice president, operations. Most recently, as senior vice president, operations, Hurley has been overseeing the company’s growing portfolio of daily fee, resort and private club properties along the East Coast, from New England to the Caribbean.
“Throughout his distinguished career with Troon, Matt has been an innovator and a respected leader,” said Bruce Glasco, chief operating officer, Troon. “We’re proud to have him lead Honours Golf and are excited about the future of this division. Bob Barrett’s vision and passion for delivering both operational and service excellence will be continued for years to come.”
Hurley joined Troon in 1997 from Innisbrook Resort & Golf Club in Palm Harbor, Fla., where he held the position of facility director, overseeing the operations of 72 holes of golf, three clubhouses and 100-plus employees. A graduate of Penn State University, Hurley also worked for Starwood Hotels and Resorts Worldwide where he held the position of director of sales & marketing and earned Starwood’s prestigious North American Platinum Sales Award.
Honours Golf was founded in 1998 by Barrett with a vision to provide award-winning golf courses with unparalleled course conditions, hire dedicated team members who share a passion for golf, and deliver impeccable personalized service. Over the years, Honours Golf has grown to become the Southeast’s leading golf course development and management company. In 2014, Honours Golf was acquired by Troon and operates as a subsidiary of the global brand. Honours Golf currently operates 23 award-winning daily fee, resort and private club facilities including the King & Bear at World Golf Village Resort in St. Augustine, Fla.; Reunion Golf & Country Club in Madison, Miss., Craft Farms Golf Resort and Peninsula Golf & Racquet Club in Gulf Shores, Ala.
For more information on Troon’s Honours Golf Division, visit www.honoursgolf.com.
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf management company providing services at more than 460 locations around the globe, including managing 510 18-hole equivalent golf courses. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages more than 400 food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. With properties located in 45 states and 33 countries, Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Honours Golf, OB Sports, Green Golf Partners, CADDIEMASTER, True Club Solutions, Cliff Drysdale Tennis and RealFood Consulting. There are currently 67 Troon-affiliated properties featuring 87 golf courses on national and international “Top 100” rankings. Troon-affiliated properties include Belfair in Bluffton, South Carolina; Wickenburg Ranch Golf & Social Club in Wickenburg, Ariz.; Yocha Dehe Golf Club in Brooks, Calif.; Saadiyat Beach Golf Club in Abu Dhabi, UAE; and Buenaventura Golf Club in Panama. For additional news and information, visit www.Troon.com, or connect with Troon on Facebook, Twitter, Instagram, Blog, Press Room, or subscribe to Troon Magazine.