Scottsdale, Ariz. (July 6, 2023) – Troon®, the leader in providing golf and club-related leisure and hospitality services, is pleased to announce it has acquired Applied Golf Management, a New Jersey-based golf and hospitality management company.
Trenton Country Club
As part of the acquisition, Troon assumes management of Applied Golf’s portfolio of 13 public and private golf facilities in New York, New Jersey and Florida. Members and guests of Applied Golf-managed facilities will continue to experience the same outstanding service, incredible course conditions and excellent food and beverage options. Current plans call for Applied Golf to continue to maintain its Millstone Township, New Jersey office and all Applied Golf associates will continue to support and manage facilities in the region.
“Dave Wasenda, for whom I have the utmost respect, and his team have cultivated a superb portfolio of club’s throughout New York, New Jersey and Florida by working hard and developing customized solutions for clients – tenets both companies share,” said Troon President and CEO Tim Schantz. “With the addition of Applied Golf, we significantly expand our footprint and management capabilities across the Northeast.”
Troon’s acquisition of Applied Golf Management infuses additional support, expertise and resources to benefit current and prospective clients, while growing the company’s portfolio of managed facilities in the Northeast.
“We could not have chosen a better organization than Troon to help carry on what we have built over the past 17 years,” said Applied Golf Founder and President Dave Wasenda. “This acquisition closes a great chapter in our company’s history, while beginning an amazing new one for our clients and associates. With Troon’s resources, expertise and growing portfolio of managed properties; it is an exciting time for all of us to become part of the Troon family. We look forward to continued success and contributing to the company’s strong growth.”
In a completely separate transaction previously announced, Troon acquired the management services division of Dallas-based Invited, adding 18 management and/or consulting-services clients. The Applied Golf and Invited transactions not only expands Troon’s footprint in key markets, but also brings the additional talent and resources of those companies under the Troon umbrella, enabling Troon to help existing clients excel in the competitive world of golf and club operations. In recent years, Troon has continued to grow organically while at the same time expand its service offerings and increase its management capabilities through multiple acquisitions. Since 2014, Troon has completed 13 management company acquisitions, including 11 since 2018.
About Troon Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf and golf-related hospitality management company providing services at 820-plus locations, including 840-plus 18-hole equivalent golf courses around the globe. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages 600-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. With properties located in 45-plus states and 30-plus countries, Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, Peter Burwash International, True Club Solutions, RealFood Hospitality, Strategy and Design, Casa Verde Golf and ICON Management. For additional news and information, visit www.Troon.com, TroonMagazine.com or connect with Troon on Facebook, Twitter, Instagram, Troon Chronicles, Press Room, and via The Turn Podcast.