Troon®, the leader in upscale golf facility management, development and marketing, will begin working with another renowned Spanish client this week. Aloha Golf Club, the three-time host of the European Tour’s Open de Andalucia, will become the first Troon Privé club on mainland Europe.
Joining the Centurion Club in London as the continent’s only other Privé venue, this private club near Marbella on the Costa del Sol has engaged the elite Troon Privé brand to enhance its historic golf course experience for members and their guests.
Aloha Golf Club is well-known to television golf viewers, thanks to its role as host of the Open de Andalucia. It was at Aloha in 2012 that Julien Quesne became the European Tour’s 400th winner, following former World Number One Lee Westwood’s victory in 2007 and 2002 Open Championship runner-up Thomas Levet’s title in 2008.
Multiple European Tour winner Gonzalo Fernandez-Casta’o was moved by the quality of the facilities when he visited, and called the vast changing room at Aloha, with its sauna and relaxation room, “one of the best on the European Tour.”
As with its existing Spanish partners Las Colinas Golf & Country Club and Lumine Mediterranea Beach & Golf Community, Troon will be working to a tailored brief with Aloha Golf Club. The latter’s forward-thinking board wanted to safeguard the club’s vision and ensure accountability as it actions its strategic plans for course upgrades and improvements. The Troon Privé partnership is a long-term strategy to deliver the action items, ultimately enhancing the member and guest experience desired by the club’s board and membership.
Jon Schauder, Area Director – Europe, Business Development Director, Troon International Division commented on the signing of Troon’s latest facility in Spain, saying: “We’re extremely pleased to welcome Aloha Golf Club to the Troon family, especially introducing our Privé private club brand to Spain and being able to contribute to the upcoming improvements at such a renowned club in the Costa del Sol.
“Being part of this select group of facilities will open up a wonderful array of opportunities for each member at Aloha, both around the world and across the USA. We look forward to working with the board and committees to enrich the already strong golf course experience and add benefits to one of the most popular club membership offerings.”
Schauder was joined in his comments by Aloha Golf Club President, Rafael Fontan, commenting: “The Troon professionals represent the expertise and knowledge to deliver the club’s strategic plan of improving Aloha’s golf facilities for our members and their guests. Being part of Troon Privé will set us apart in the region and in Spain while providing the core benefits of accountability, buying agreements and technical oversight to our course and operational improvements. We’re excited for the next stages of our relationship with Troon and ultimately how our members will benefit for years to come.”
Facts about Aloha Golf Club:
- Private member club established in 1975
- Par 72 course designed by Javier Arana
- Course measures 6,293 metres (6,882 yards)
- Views of both the La Concha mountains and the Mediterranean Sea
- Additional par three course on site
- Health club including gym with personalized training
- Spa offering massage
- Large outdoor pool
- Restaurant with terrace
- Well-stocked pro shop
- Double-ended driving range, chipping area and two putting greens
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf management company, with now more than 250 golf courses in its portfolio. Also specializing in homeowner association management, private residence clubs, estate management and associated hospitality venues, the company oversees operations at Troon Golf, Honours Golf and Troon Privé properties located in 36 states and 30 countries. Additionally, 53 Troon facilities enjoy a “Top 100” ranking by national or international publications.
Headquartered in Geneva, Switzerland, Troon Golf EMEA is committed to developing Troon Golf’s presence in Europe, Middle East and Africa. This rapidly expanding division now oversees operations at 44 courses in 16 countries including the United Arab Emirates, England, Russia and Spain with further expansion planned across all regions.
About Troon Privé
Troon Privé represents the very best in private member clubs in the Troon portfolio. With 76 clubs located around the world, including Centurion Club in England, St. James Plantation in North Carolina, BallenIsles Country Club in Florida and Pronghorn in Oregon, Troon Privé unique collection of clubs consistently provide members with unparalleled service, outstanding course conditions and the finest in club amenities. The Troon Privé Privilege Program allows full members at Troon Privé clubs to play at other Troon Privé private clubs for the host club’s buggy fee. While the Troon Advantage Program gives Troon Privé club members preferred rates at participating Troon managed facilities worldwide. For additional news and information, connect with Troon on Facebook, Twitter, Blog, Google+, Instagram, Press Room, or subscribe to Troon Golf & Travel.
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