TROON GOLF LAUNCHES 2011 TROON CARD PROGRAM

Scottsdale, Ariz.- Troon Golf,® the leader in upscale golf course management, development and marketing is proud to announce the launch of the 2011 Troon Card Program, offering green fee discounts of up to 50 percent at 48 participating facilities. The 2011 program offers new benefits that include a Passbook filled with special offers and the members-only Troon Players’ Club, making it the most value-packed Troon Card ever.

New for this year’s program is the 2011 Troon Card Passbook, offering cardholders additional savings valued at nearly $1,000. With the purchase of any Arizona or National Troon Card, cardholders receive a complimentary passbook filled with 14 one-time offers from participating Troon Golf-managed properties in Arizona. Offers include two-for-one golf fees, free lunch, and even a free round on Troon North Golf Club’s Monument Express.

The new Troon Players’ Club is yet another benefit now available for Arizona or National Troon Card holders. The membership includes a $100 Callaway gift card, 14 two-for-one golf certificates at select Troon Golf courses in Arizona, invitations to exclusive Players’ Club events and competitions, USGA/AGA handicap, and a personal webpage to track individual playing stats. The Troon Players’ Club is limited to the first 500 cardholders who join for an annual membership fee of just $325.

To add even more value to this year’s program, the “Best Rate Guarantee” discount has been increased to ensure cardholders always receive the best rate by extending 15 percent off online rates at participating clubs. And returning for another year is the “Unlimited Golf” offer that allows cardholders and qualifying guests replay rounds for just $10 per player.

Card choices include offers at more facilities located in more states than ever before. The Arizona TwoSome and FourSome Cards are accepted at an all-time high of 14 courses, as well as the California/Nevada Cards that are accepted at eight courses. The National Card option extends rate privileges at 48 courses located in 18 states and in Puerto Rico and Mexico. Facilities new to the Troon Card Program for 2011 include Sanctuary Golf CourseStoneRidge Golf Course and SunRidge Canyon Golf Club in Arizona; Diablo Grande Golf & Country Club in California; Makai Golf Club at Princeville in Hawaii; Ironhorse Golf Club in Kansas; Pronghorn in Oregon; CostaBaja Golf Club in Mexico; and Bahia Beach Resort & Golf Club in Puerto Rico.

“With six different card choices to choose from, golf enthusiasts are able to play more golf at world-class venues at better prices than ever,” stated Guy Sugden, director of the Troon Card Program.

Currently on sale, the 2011 Troon Cards are valid November 1, 2010 through December 31, 2011. Card purchases prior to December 6, 2010 receive an “Early Bird” discount. To view a list of participating courses and for more information about terms and conditions or to purchase a Troon Card online, visit www.TroonCard.com or call 1.888.TROON U.S.

Headquartered in Scottsdale, Ariz., Troon Golf is the world?s largest golf management company, overseeing operations at properties located in 31 states and 26 countries. Additionally, 39 Troon Golf facilities enjoy a Top 100 ranking by national or international publications. Troon Golf properties include Oneida Golf and Country Club, Green Bay, Wis.; Troon North Golf Club, Scottsdale, Ariz.; The Golf Club at Equinox, Manchester Village, Vt.; Classic Club, Palm Desert, Calif.; One&Only Ocean Club, Paradise Island, Bahamas; and The Grove, London, England.

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