Scottsdale, Ariz. – Troon Golf,® the leader in upscale golf course management, development and marketing is proud to announce the launch of Troon Golf & Travel, an online magazine combining vivid imagery and insightful reporting with cutting-edge digital technology.
Troon Golf & Travel delivers compelling content covering the unique and expansive lifestyle around the game of golf. Issues will preview enticing travel destinations from around the globe, spotlight exciting Troon-managed facilities, share interviews with the game’s most interesting personalities, preview Major golf tournaments, provide a glimpse into the changing business of golf, review the latest products and equipment, and much more. The versatile functionality of Troon Golf & Travel, which is also available in iPad and iPhone versions, provides a reading platform that is both informational and interactive. This creates an opportunity to reach a readership in ways print magazines never could before – utilizing high-definition videos, photo slideshows, Twitter and Facebook interaction, and instant surveys.
“At the clubs we manage, Troon Golf strives to provide some of the very best experiences in the world,” stated Hud Hinton, president and CEO, Troon Golf. “We believe Troon Golf & Travel will enhance our audience’s reading experience in the same way.”
Flagship Custom Publishing led by George Fuller, an award-winning editor and publisher, will produce the monthly e-magazine along with an annual print edition in partnership with Troon Golf. The print edition will be circulated at Troon-managed courses, partner hotels, and across national and international newsstands in 2011.
“I’m both honored and excited to be working with my longstanding friends and colleagues at Troon Golf,” stated Fuller. “Equally exciting is the technology we’re using to publish Troon Golf & Travel. Though we’ve known it was the ‘future of publishing’ for a long time, digital technology has finally found its way broadly into readers’ hands and hearts. And not just the same readers we’ve been targeting for so long, but also a new, younger and more techsavvy crowd, which is exactly the kind of shot in the arm both golf and publishing so desperately need.”
Troon Golf & Travel is a key element of a new multi-level marketing initiative called Troon Global Access, providing Troon Golf’s partners with dynamic opportunities for advertising and editorial support. The recent launch of Troon Global Access culminated with the roll out of three main elements to the program – the new www.TroonGolf.com global website, Troon Golf & Travel, and an additional quarterly e-magazine for Troon Golf’s private club members called Troon Privé Connect. Troon Global Access creates opportunities for advertisers to partner with Troon Golf on commercialized resources using new communication tools that better serve golfers around the world.
About Flagship Custom Publishing Flagship Custom Publishing was formed by a group of veteran, award-winning media professionals whose collective expertise covers every facet of magazine publishing, from editorial and graphic design to ad sales, marketing and distribution. Its concept is to package lively, interesting publications that both inform and excite readers and deliver the finished product to a targeted, pre-qualified audience. Publications produced by Flagship share the same common objectives: to reflect a company’s standard of excellence; enhance ongoing marketing initiatives; communicate and update current guests and/or owners; market new opportunities to perspective customers; and to describe the vision of a project even while it evolves. For more information visit www.flagshipcp.com.
About Troon Golf Headquartered in Scottsdale, Ariz., Troon Golf is the world’s largest golf management company, overseeing operations at properties located in 31 states and 26 countries. Additionally, 39 Troon Golf facilities enjoy a Top 100 ranking by national or international publications. Troon Golf properties include Castiglion del Bosco, Tuscany, Italy; Turnberry Resort, Ayrshire, Scotland; Classic Club, Palm Desert, Calif; Brookwater Golf Club, Queensland, Australia; Mazagan Beach Golf Resort, El Jadida, Morocco; La Quinta Golf & Country Club, Spain; and The Grove, London, England.