Scottsdale, Ariz. – Regardless of economic trends, doing what it takes to keep good customers returning is as fundamental to business as a proper grip is to golf. Troon Golf,® the world leader in luxury golf management, development and marketing, has perfected this basic tenet through Troon Rewards, the company’s incentive program that makes the heralded TROON GOLF EXPERIENCEsm. even more inviting.

Now in its third year, Troon Rewards, golf’s premier frequency program, is available at resort and daily-fee Troon golf facilities throughout the country. This popular program offers frequent Troon Golf patrons tremendous benefits as a bonus to their golf experiences on many of the world’s greatest courses. Also new in 2003, Troon Rewards members can now go online to update their profile.

Members earn points for every dollar spent on their individual green fee and merchandise purchases. For every 750 points earned members now receive a free round of golf as well as two airline miles per dollar spent with one of Troon’s four airline partners, America West, Delta, American, or Continental. In 2002, Troon Rewards awarded over two million airline miles.

Accumulated Troon Rewards points work toward earning Silver, Gold, and Platinum discount levels on golf, merchandise, and invitations for special Troon Golf offers and events, as well as regular monthly e-mail announcements, informative Troon Golf news and updates. Troon Rewards is also an automated system where each member is issued an electronic swipe card, offering an easy way for the members to earn their points.

“The Troon Rewards program is one more way our company is investing to establish recognizable and consistent services within our worldwide network of facilities,” said Troon Golf President and Chief Operating Officer, Hud Hinton. “Troon Rewards is a innovation that adds even more value to the TROON GOLF EXPERIENCE, and is a way of extending our appreciation to our loyal customer base.”

Headquartered in Scottsdale, Arizona, Troon Golf manages operations at more than 140 clubs located in 26 states and 11 countries. Additionally, 25 Troon Golf facilities enjoy a Top 100 ranking by national or international publications. Troon Golf properties include The Westin Turnberry Resort, Ayrshire, Scotland; Troon North Golf Club, Scottsdale, Ariz.; Newport National Golf Club, Middletown, R. I.; The Revere Golf Club, Henderson, Nev.; Glades Golf Club & Spa, Queensland, Australia; and Palmilla Resort & Golf Club, Los Cabos, Mexico.