Scottsdale, Ariz. (October 2, 2019) – In an effort to raise awareness about breast cancer prevention and screening exams as well as funds for breast cancer research, Troon-managed and brand-affiliated facilities across the United States will fly pink and Play for P.I.N.K. in honor of breast cancer awareness month.

Throughout October, Troon-managed and brand-affiliated daily-fee and private clubs will fly pink checkered flags on their 18th greens to raise awareness about breast cancer prevention and screening exams. In addition, participating courses will hold Play for P.I.N.K. fundraising events, including Par 3 Challenges, Play for P.I.N.K. golf tournaments and golf clinics, and designate Play for P.I.N.K. tee times in which a portion of the green fee will be donated to Play for P.I.N.K. Play for P.I.N.K. is a fundraising organization founded by Laura Lassman in 1990 with 100 percent of all proceeds donated to the Breast Cancer Research Foundation. P.I.N.K. stands for Prevention, Immediate diagnosis, New technology, and Knowledge. Play for P.I.N.K. is currently funding 19 breast cancer research projects, led by 26 scientists from leading academic medical institutions around the world.

Examples of Play for P.I.N.K. fundraising events at Troon-managed facilities include:

  • Westin Kierland Golf Club, Scottsdale, Ariz. – Will hold Sunday afternoon golf clinics throughout the month of October from 2 to 3 p.m. with 100 percent of the $25 fee donated to Play for P.I.N.K.. Those interested in attending any of the Sunday afternoon clinics can register by calling the Westin Kierland Golf Shop at 480-922-9283.
  • La Cantera Resort & Spa, San Antonio, Tex. – Will host a breast cancer awareness golf tournament on October 27th and sell pink merchandise in the golf shop throughout October. A portion of the proceeds from the golf tournament and merchandise sales will be donated to breast cancer care programs.

“We’re proud to support the Play for P.I.N.K. organization and raise funds for breast cancer research,” said Bruce Glasco, chief operating officer, Troon. “Thanks to research, there has been a nearly 40 percent decrease in breast-cancer related deaths since 1989. By raising awareness and supporting causes such as Play for P.I.N.K., we hope to see an even greater decrease in the years to come.”

To learn more about Troon’s Play for P.I.N.K. fundraising initiatives, visit For more information on Play for P.I.N.K., visit

About Play for P.I.N.K.
Play for P.I.N.K. (Prevention, Immediate diagnosis, New technology, Knowledge) is a grassroots organization that raises money for breast cancer research through sporting and lifestyle events. 100 percent of all proceeds are donated to the Breast Cancer Research Foundation to advance the world’s most promising research. BCRF is one of the nation’s most fiscally responsible charities and the largest private funder of breast cancer research in the world.

About Troon
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf management company providing services at more than 465 locations around the globe, including managing 510 18-hole equivalent golf courses. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages more than 400 food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. With properties located in 45 states and 33 countries, Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Honours Golf, OB Sports, Green Golf Partners, CADDIEMASTER, True Club Solutions, Cliff Drysdale Tennis and RealFood Consulting. There are currently 67 Troon-affiliated properties featuring 87 golf courses on national and international “Top 100” rankings. Troon-affiliated properties include Belfair in Bluffton, South Carolina; Wickenburg Ranch Golf & Social Club in Wickenburg, Ariz.; Yocha Dehe Golf Club in Brooks, Calif.; Saadiyat Beach Golf Club in Abu Dhabi, UAE; and Buenaventura Golf Club in Panama. For additional news and information, visit, or connect with Troon on Facebook, Twitter, Instagram, Blog, Press Room, or subscribe to Troon Magazine.

Media Contact:
Rob Myers