An amenity is something that adds to the enjoyment of a resort, facility, or club, and thereby increases its value. And that’s exactly what MyClubWine does: It further enhances the member experience.
An easy-to-use digital platform for club members and select guests to order wine and spirits from the comfort of their own homes, this dynamic, contactless online system makes reviewing, selecting, and purchasing wine effortless, affordable, and highly engaging.
“It’s an extension to the amenity offering of a club,” said John Bartilomo, vice president of food and beverage at Troon. “This program has been so well-received at our managed clubs in Arizona, with more than 30 active online bottle shops, that we are planning the rollout to eligible Troon-managed clubs in Nevada, Colorado, Utah and California soon, and then across the continental U.S. by the end of this year.”
Headed up by Bartilomo and Troon’s procurement team, this partnership with Chad Fuller of MyClubWine began in response to the COVID-19 pandemic. As clubs were adding grocery, takeout, and curbside services, the demand blossomed for retail wine and spirits. Working closely with Fuller and his company, the Troon team tailored this program for Troon-managed clubs with authorized off-premises liquor licenses and eager member and guest audiences. Some of the first clubs to adopt the program include Troon Country Club in Scottsdale, Ariz.; Seven Canyons in Sedona, Ariz.; Talking Rock in Prescott, Ariz.; and Wickenburg Ranch Golf & Social Club in Wickenburg, Ariz.“
We could not be more honored or enthusiastic about our newly formed partnership with Troon, the company’s wine partners of Trinchero Family Estate, Jackson Family Wines, and the Troon portfolio of iconic properties,” said Chad Fuller, owner of MyClubWine. “Now — more than ever— it’s important for innovative, intelligent solutions to help bridge the gap between the seller and consumer, and get products where they need to be, safely and securely. MyClubWine helps do just that.”
Accessed directly from the participating club’s website by a secure password, members enjoy a private (and complimentary) shopping experience at MyClubWine.com, where the limitless “shelf” of wines and spirits promises best in-market pricing. From popular brands to rare, hard-to-find labels, an active inventory of up to 600 products is available to club members and designated guests. Wine is purchased by the bottle, case, or even pallet, and with the click of a button, users have the ability to split cases with other club members to take full advantage of case pricing.
Reservations for club events, such as wine tastings and dinners, may also be obtained through the MyClubWine site. And for the connoisseur, every wine on the site includes detailed tasting notes. MyClubWine is currently developing digital wine education for MyClubWine fans looking to deepen their knowledge in the world of wine, and will soon be launching privately labeled bottles from select vineyards available only on the site.
A CUSTOM EXPERIENCE
The MyClubWine bottle shop is designed to appeal to the palate of the participating club’s membership. Special offers and promotions follow suit, and members are able to make direct requests for products they’d like to see on the digital shelf, giving them access to more than 90,000 products using this special feature. Members are also able to submit reviews within the site, sharing their wine experiences with fellow members.
Free from any shipping charges, all orders are processed online and are delivered directly to the clubhouse for pickup, where they are stored safely in temperature-controlled areas or member wine lockers where available.
For ease, payment is processed through the member house account with the participating club.
Not only do members benefit from the unique service provided by MyClubWine, the participating clubs also reap rewards. Club managers are able to offer a limitless shelf of wine and spirits from around the globe, without the burden of carrying the physical inventory. In addition, the digital platform allows for seamless order processing, eliminating the communication and effort that is typically required to offer off-premises sale of wine and spirits.
“This new and exciting partnership provides an innovative way to service members beyond the walls of the clubhouse,” said Ed Doyle, president of RealFood Hospitality, Strategy and Design, a premier foodservice design and hospitality strategy firm and Troon company. “Really, it’s a win-win on all accounts; Troon furthers its position as a leader in the industry, with unique programming available only at clubs within the Troon network, while individual clubs enhance the hospitality experience for members with a new amenity, neatly integrated into their current operations.”