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Membership Sales & Marketing

When serving private club clients, our club management team encourages a collaborative environment focused on a balanced scorecard approach, consisting of our four pillars of success: Member Satisfaction, Associate Satisfaction, Owner Satisfaction and Financial Performance. Innovative membership sales and marketing solutions are created through working with the owner, board, committees and/or staff at each location to translate the club’s strategic objectives into quantifiable performance measures. No longer is your club a standalone club in its marketplace; instead, the club stands out on its own merits within a distinct collection of Troon partnered clubs around the globe, immediately becoming a valuable part of a stronger whole. Our proprietary Membership Master Plan Playbook provides managed clubs with proven tools and strategies designed to attract qualified leads, sell more memberships and connect members to the club, all while retaining the current membership and encouraging them to refer the club to their networks. These elements are developed into a customized and comprehensive sales & marketing strategy for each Troon managed club. This dynamic approach provides a solid foundation, which leads to sustainable long-term success.

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