Maggie Valley, North Carolina (March 8, 2021) – Maggie Valley Club & Resort in Maggie Valley, North Carolina recently welcomed a new culinary team, naming Ashley Westbrook Director of Food & Beverage and Jon Cropf as Executive Chef. Westbrook and Cropf will lead the culinary operations at the property’s Pin High Bar & Grille and share a passion for F&B operations as well as a creativeness for new menu items and specials.

Westbrook brings eight-plus years of food and beverage sales experience to Maggie Valley. Prior to arriving at Maggie Valley, she served as the private events director and the banquet manager at The Clubs of Peachtree City in Peachtree City, Georgia. At Maggie Valley, Westbrook will oversee daily restaurant operations, club events and handle all private event inquiries. Her mission is to provide members and their guests with a friendly and memorable dining experience.

Cropf has more than 22 years of experience in culinary arts and holds a culinary degree from Johnson & Wales University in Charlotte.  After college, he became the chef de cuisine at a small, upscale restaurant in downtown Charlotte. With a taste of fine dining under his belt, he sought to broaden his experience and moved to Lake Tahoe. Over the next three years, he worked at Tahoe Mountain Club as sous chef of several restaurants throughout the Lake Tahoe Basin. During his time with Tahoe Mountain Club, under mentorship of Executive Chef David Lutz, he learned the importance of seasonality, local sourcing of ingredients and quality of service. These three beliefs have become pillars of Cropf’s cooking philosophy and are evident in the way he runs the kitchen. Prior to his arrival at Maggie Valley, Cropf served as executive chef at Trummer’s on Main in Clifton, Virginia. In his four years there, the restaurant achieved top five placements on Northern Virginia Magazine’s Top 50 restaurants list for four consecutive years. Outside of his love for cooking, Cropf has a passion for fly fishing, foraging and gardening.

“I am excited to join the team at Maggie Valley Club and bring my professional experiences working around the country as well as cultural experience from my travels abroad,” said Cropf. “While I have a passion for culinary arts, I also have an overwhelming desire to create a memorable experience for each and every guest for whom we have the pleasure of cooking for. I look forward to the opportunity to bring a unique and contemporary take on classic dishes while embracing seasonality as well as the local produce from this stunning landscape.”

Maggie Valley Club & Resort is managed by Honours Golf, a division of Troon. For more information on Maggie Valley Club and Resort Club, visit or call 800-438-3861.

About Maggie Valley Club & Resort
Nestled between the majestic Blue Ridge and Great Smoky Mountains lies the hidden gem of Maggie Valley Club & Resort. The golf and country club has been welcoming guests with its own brand of southern hospitality for decades. Set at an elevation of 3,000 feet, Maggie Valley is blessed with a temperate climate perfect for year-round enjoyment. The Club’s 18-hole golf course includes the Valley Nine and the Mountain Nine, measures 6,505-yards and plays to a par of 72. On site accommodations include two and three-bedroom, two-bath condos featuring private balconies and golf course views. Suites include a king-sized bed and either a queen bed or two twin beds in the second and third bedrooms. Resort amenities include a pool, seasonal hot tub, fitness center, tennis courts, The Pin High Bar & Grille and golf shop.

About Honours Golf
Headquartered in Birmingham, Ala., Honours Golf was founded on a vision to provide award-winning golf courses with unparalleled course conditions, hire dedicated team members who share a passion for golf, and deliver impeccable personalized service. As a result, Honours Golf has grown to become the Southeast’s leading golf course development and management company. In 2014, Honours Golf was acquired by Troon and operates as a subsidiary of the global brand. Honours Golf currently operates 23 award-winning daily fee, resort and private club facilities including the King & Bear at World Golf Village Resort in St. Augustine, Fla.; Reunion Golf & Country Club in Madison, Miss., Craft Farms Golf Resort and Peninsula Golf & Racquet Club in Gulf Shores, Ala. For more information on Troon’s Honours Golf Division, visit

About Troon
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf management company providing services at 585-plus locations around the globe, including managing 630-plus 18-hole equivalent golf courses. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages more than 620-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. With properties located in 45-plus states and 30-plus countries, Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Honours Golf, OB Sports, Indigo Golf Partners, CADDIEMASTER, True Club Solutions, Cliff Drysdale Tennis and RealFood Hospitality, Strategy and Design. Troon-affiliated properties include Princeville Makai Golf Club on Kauai; Champion Hills in Hendersonville, North Carolina; Ocean Club in Paradise Island, Bahamas; and Vattanac Golf Resort in Phnom Penh, Cambodia. For additional news and information, visit, or connect with Troon on Facebook, Twitter, Instagram, Troon Chronicles, Press Room, or subscribe to Troon Magazine.

Media Contact:
Rob Myers