Troon is comprised of four primary brands committed to providing best-in-class hospitality and club management services: Troon Golf®, responsible for operations of our daily fee and resort facilities; Troon Privé®, specializing in operating individually owned and member-owned private clubs; Troon International®, management services for all club types beyond the Americas; and Indigo Sports, creating fun and enjoyable experiences while consistently achieving desired objectives and financial returns for 160+ clubs from coast to coast (and Hawaii).
In addition to club management services, Troon is equipped with innovative brands beyond golf to fully support our client’s needs, including: ICON Management, leader in amenity and community association management services; CADDIEMASTER®, the world’s premier provider of caddie management services; ClubUp, an enhanced caddie scheduling and communication technology; True Club Solutions®, offering real world solutions through a menu of customizable advisory services; Cliff Drysdale Tennis® and Peter Burwash International, the leaders in tennis management for resorts and private clubs; RealFood, specializing in building guest and members experiences within the food and beverage industry; and Casa Verde Golf, focused on golf course construction and renovation projects of all size and scope.
Paying homage to the brands that make up the fabric of what Troon is today
Over the years Troon has grown through both our current client relationships and through the additive addition of of additional brands. These brands make up the fabric of what Troon is today. Click on the brands below to see both brand information and links to the stories behind each legacy brand.