We understand the questions and concerns that can be associated with third-party professional services. Many times these concerns center around inaccuracies as to what operating as a Troon client actually means. We have outlined the most frequently addressed concerns below and welcome an opportunity to answer additional questions you may have regarding our services.
 

Domination Myth

"Troon is going to come in and run things the way they want to."

TRUTH - We are not an owner or lessee. We are agents of the owner, membership or board of directors. We serve the club and are similar to a standalone general manager, only on a larger platform with greater resources that can be leveraged by the club for the benefit of the club. We find ways to do what your club wants to do, just more effectively and efficiently.

Brand Myth

"Troon is going to put their brand everywhere and we are going to lose our club's identity."

TRUTH - The Club’s brand identity leads the way in 100% of our client relationships - Your club can choose to use our the Troon brand as much or as little as you wish as part of the overall brand strategy.

Employee Myth

"Troon is going to come in and fire all the staff."

TRUTH - It's not our intention to fire anyone. We want and need leaders at every level of the organization. Those who are excited about quality, professionalism, career opportunities and accountability, typically do very well. Top performers perceive accountability as a positive and thrive within our organization.

Cost Myth

"Troon is too expensive."

TRUTH - The fact of the matter is we are cost neutral in nearly all of our contracts when you consider cost savings in benefits, insurance, procurement, operational efficiencies and associate retention, before revenues are even considered. Troon's ability to consistently grow over the past 29 years is a testament to being able to deliver financial results to our clients and show value for our fees. Plus, our contract renewal rate consistently averages around 91% each year.

Too Big Myth

"Troon is so big, we are going to get lost in the system and not receive personalized attention."

TRUTH - The idea that a smaller company with fewer resources gives better and more individualized attention is contradictory. With more than 250 corporate resources, the simple fact is that our scale is such that we can devote more diversified resources, not less.

Failure Myth

"We have failed in some way because we are considering outside management."

TRUTH - Organizations have relied on third-party expertise for decades to improve areas of their business in which they do not have a core competency. The most progressive and successful clubs in the country have realized this and have sought objective, third-party professional services. Our growth as an organization is proof of that within the club industry.

Please contact our Troon Business Development Team at 480.477.0505 or complete the information request form for more information.