TROON ACQUIRES PETER BURWASH INTERNATIONAL
Scottsdale, Ariz. (December 1, 2021) – Troon®, the leader in providing golf and club-related leisure and hospitality services, is pleased to announce it has acquired Peter Burwash International (PBI), a leading tennis management company whose portfolio includes over 30 properties globally.
Founded in 1975, Peter Burwash International specializes in tennis instruction, program development, marketing, operations and daily tennis activities for five-star resorts, hotels and tennis clubs worldwide. PBI Founder and Chairman, Peter Burwash, a former Canadian champion, has been an icon in the tennis industry for over 45 years as a world-renowned coach, widely sought after motivational speaker, tennis TV commentator and author of eight books. Recognized for its innovative Tennis For Life® instruction and exceptional customer service, PBI directs tennis programs for exclusive properties in North America, Hawaii, Caribbean, Asia, the Middle East and Europe.
“PBI is the perfect addition to our Troon family of brands as we continue to grow our racquet sports division,” said Tim Schantz, president and CEO, Troon. “PBI’s focus on providing quality programs and professionals, and passion for customer service is consistent with Troon’s mission. When we add PBI’s global network of resorts and clubs to our existing Cliff Drysdale Tennis portfolio, it creates inside of Troon the largest third party operator of racquet sports in the United States and provides exciting and numerous opportunities for PBI, CDM and Troon associates, members and guests to enjoy racquet sports around the world.”
PBI will continue to operate under the Burwash brand and be run by the same culture and leadership that has existed since its founding. The purchase strengthens Troon’s commitment to be the worldwide leader in the racquet sports industry, adding to the 2018 acquisition of Cliff Drysdale Tennis, the nation’s largest tennis management company. Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, True Club Solutions, Cliff Drysdale Tennis and RealFood Hospitality, Strategy and Design. The acquisition brings together CDT and PBI, making them the number one tennis operator in the world.
“Troon aligns with our commitment to quality service and providing our clients with the utmost value,” said Rene Zondag, President of Peter Burwash International. “This relationship brings immense support to our existing clients without compromising on the standard we have delivered for decades. We are thrilled to join the Troon family and appreciate the dedication and commitment of all PBI team members and partners who have made our great company what it is today.”
“We are very excited to welcome PBI to the Troon family and I look forward to working together to grow our racquet sports business,” said Don Henderson, CEO and President of Cliff Drysdale Tennis. “PBI’s methodology and standout service for their clients has always been something I’ve admired, and we will be working closely to elevate racquet experiences worldwide.”
The combination of Troon, Peter Burwash International and Cliff Drysdale Tennis lays the foundation for a blueprint of success aimed at growing the racquet sports industry on a worldwide scale, and raising the standard for operations across the industry.
About Troon
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf management company providing services at 590-plus locations around the globe, including managing 640-plus 18-hole equivalent golf courses. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages 610-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. With properties located in 45-plus states and 30-plus countries, Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, True Club Solutions, Cliff Drysdale Tennis, Peter Burwash International and RealFood Hospitality, Strategy and Design. Troon-affiliated properties include Indian Wells Golf Resort in Indian Wells, California; Yas Links Abu Dhabi in the United Arab Emirates; The Club at Savannah Harbor in Savannah, Georgia; and Lake of Isles in North Stonington, Connecticut. For additional news and information, visit www.Troon.com, or connect with Troon on Facebook, Twitter, Instagram, Troon Chronicles, Press Room, or subscribe to Troon Magazine.
About Peter Burwash International (PBI)
Founded in 1975, Peter Burwash International is the world’s premier tennis management company; specializing in tennis instruction, program development, marketing, operations and daily tennis activities for five-star resorts, hotels and tennis clubs worldwide. PBI Founder and Chairman, Peter Burwash, a former Canadian champion, has been an icon in the tennis industry for over 45 years as a world-renowned coach, widely sought after motivational speaker, tennis TV commentator and author of eight books. Recognized for its innovative Tennis For Life® instruction and exceptional customer service, PBI directs tennis programs for 31 exclusive properties in North America, Hawaii, Caribbean, Asia, the Middle East and Europe. For more information, visit www.pbitennis.com.
About Cliff Drysdale Tennis
Founded in 2001 by International Tennis Hall of Fame member Cliff Drysdale and partner Don Henderson, specializes in daily tennis and fitness operations and management for resorts, hotels and private clubs; sports design and construction consultation for companies interested in building world-class facilities; educational programs, summer camps, clinics and retreats; and resort, hotel corporate outing planning and leisure operations. Cliff Drysdale Management’s property portfolio currently boasts 33 tennis facilities nationwide, including multiple Gold, Silver and Bronze Medal ranked tennis resorts on Tennis Resorts Online’s Top 100 list. In July 2018, Troon acquired Cliff Drysdale Management. The acquisition brought together two influential sports management companies that have been excelling at locations around the world for more than two decades. For more information, visit www.cliffdrysdale.com
Media Contacts:
Rob Myers
Troon
480.477.0506
[email protected]
Joey Hanf
Director of Communications
Cliff Drysdale Tennis
Tel: (830) 625-5911 ext 206
[email protected]