Scottsdale, Ariz. – Troon®, the leader in golf course management, development, and marketing, is proud to announce a new division – True Club Solutions – specializing in advisory services for the club and hospitality industries.

“We formed this new division to have a greater reach into the golf and club industries, and outside of our normal activities at Troon,” said Dana Garmany, chairman and CEO, Troon. “In Rich Carter we have the ideal leader with his entrepreneurial spirit and over twenty years of service and club operations experience.”

“I welcome the opportunity to build the True Club Solutions team and help shape the future of this new division,” said Rich Carter, division president, True Club Solutions. “Our team of professionals will strategically guide clubs and golf/resort destinations through today’s competitive landscape offering advisory services in a variety of disciplines, including operations, sales and marketing, agronomy and more.”

True Club Solutions is the only club advisory firm with the ability to draw from decades of experience in the day-to-day management of more than 270 golf and hospitality facilities around the globe. True Club Solutions is led by Carter and supported by nearly 12,000 corporate and field associates who excel in their respective fields of expertise.

The advisory services offered by True Club Solutions include, but are not limited to, the following disciplines:

  • Customer Service
  • Sales and Marketing
  • Private Club Sales and Marketing
  • Golf Course Agronomy
  • Retail Operations
  • Food and Beverage Operations
  • Facility Design and Development
  • Golf Course Redevelopment
  • Finance and Accounting
  • Information Technology
  • Compliance and Risk Management
  • Caddie Services
  • Procurement


True Club Solutions is headquartered in Scottsdale, Ariz., but will draw on the expertise of associates located across the globe to help develop real-world solutions for clients. For more information on True Club Solutions, contact Rich Carter at [email protected] .

About Troon
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf management company, with more than 270 golf courses in its portfolio. Also specializing in homeowner association management, private residence clubs, estate management and associated hospitality venues, the company oversees operations at Troon Golf®, Honours Golf, Troon Privé (the private club operating division of Troon) and Troon International properties located in 38 states and 31 countries Additionally, there are 56 Troon affiliated properties featuring 75 courses that have been recipients of a “Top 100” ranking by national and international publications. Troon properties include Princeville Makai Golf Club, Kauai, Hawaii; Centurion Club, London, England; The Westin La Paloma Resort & Spa, Tucson, Ariz.; The Bay Club, Berlin, Md.; Prince’s Golf Club, Sandwich, England; and CostaBaja Golf Club, in La Paz, Mexico.

For additional news and information, connect with Troon on Facebook, Twitter, Blog, Google+, Instagram, Press Room, or subscribe to Troon Golf & Travel.

Media contact:
Rob Myers
[email protected]