TROON ANNOUNCES PARTNERSHIP WITH OWEN’S CRAFT MIXERS
Posted on May 6, 2021
Scottsdale, Ariz. (May 6, 2021) – Troon®, the leader in club management, development and marketing, is pleased to announce a preferred partnership with Owen’s Craft Mixers, a family-owned and operated mixer company that produces an all-natural, premium non-alcoholic mixer assortment.
As part of the preferred partnership, Owen’s Craft Mixer products will be featured at participating Troon-managed facilities across the U.S., while Owen’s will utilize a number of Troon’s dynamic marketing platforms including digital and print media, customer engagement through Troon’s expansive database, and other Troon marketing channels. In addition, the Troon and Owen’s marketing teams will work together to develop video content featuring Troon-managed golf courses and Owen’s Craft Mixer products.
“We are thrilled to be partnering with Troon and offering their members and guests access to the high-quality and convenience of our cocktail mixers,” said Josh Miller, Co-founder and President of Owen’s Craft Mixers. “We view our business as being well-aligned with the sport of golf, and in addition to our beverage partnership, we are pleased to collaborate with Troon on some exciting marketing initiatives, including creating compelling golf content. We are confident this content and our great-tasting mixers will result in increases in cocktail sales on the course and in the clubhouse.”
Owen’s Craft Mixers, the fastest growing premium mixer brand in the United States, recently announced $7.5 million in funding from celebrity and other notable investors, including country music stars Lee Brice, Darius Rucker and Ryan Hurd, and hockey great Mario Lemieux. Owen’s connection to golf and popularity with golfers has been strengthened in recent years by the company’s partnership with Barstool Sports and its popular, co-branded Transfusion Mixer – a cocktail synonymous with golf courses.
Owen’s Mixers are a finished product, meaning bartenders do not need to add additional ingredients thus resulting in easier portion control and inventory management. Their “2-pour cocktails” result in increased speed of service while providing consistent, high-quality, premium cocktails to members and guests on the beverage cart and in the clubhouse at Troon-managed facilities. Owen’s core assortment of products consists of their Transfusion Mix, Ginger Beer + Lime, Margarita Mix, Mint + Cucumber + Lime, Tonic + Lime, Grapefruit + Lime, and Cranberry + Lime. All of Owen’s bottles are re-sealable and will remain carbonated for 14-plus days.
“We’ve been working with Owen’s Craft Mixers at a number of our managed facilities and continue to be impressed with the quality and consistency of their products,” said Brett Brooks, Troon’s Director of Global Partnerships. “Members and guests enjoy the taste, while our food and beverage associates appreciate the ease of mixing cocktails. We look forward to bringing this successful beverage program and solution to more Troon-managed properties.”
About Owen’s Craft Mixers Owen’s was founded by brothers-in-law Tyler Holland and Josh Miller and is named after Josh’s Great-Great-Grandfather, Owen Woods, who immigrated to the United States in 1864. Upon leaving the Navy, Owen opened up a general store and bar with his brother in Portland, Maine where he passed on his entrepreneurial spirit to his 12 children. The company was founded in 2015 and is based in New York City. Owen’s Craft Mixers are available to purchase as a 12 pack (250 mL 12 pack) online or in stores nationwide in both 750mL size or 250 mL 4 packs. For more information on Owen’s Craft Mixers, visit www.owensmixers.com.
About Troon Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf management company providing services at 585-plus locations around the globe, including managing 630-plus 18-hole equivalent golf courses. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages more than 620-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. With properties located in 45-plus states and 30-plus countries, Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Honours Golf, OB Sports, Indigo Golf Partners, CADDIEMASTER, True Club Solutions, Cliff Drysdale Tennis and RealFood Hospitality, Strategy and Design. Troon-affiliated properties include Princeville Makai Golf Club on Kauai; Champion Hills in Hendersonville, North Carolina; Ocean Club in Paradise Island, Bahamas; and Vattanac Golf Resort in Phnom Penh, Cambodia. For additional news and information, visit www.Troon.com, or connect with Troon on Facebook, Twitter, Instagram, Troon Chronicles, Press Room, or subscribe to Troon Magazine.